Cans of beer are packed at Athletic Brewing’s nonalcoholic brewery and production plant in Stratford, Conn., in 2019.
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Craft nonalcoholic IPAs. Kentucky 74 spiritless bourbon. Monday Zero Alcohol Gin. Luminara alcohol-removed chardonnay. Zero-proof margaritas.
It doesn’t seem that long ago when O’Doul’s, a stodgy nonalcoholic beer, was basically the only buzz-free game in town. But now, if you like the taste of alcoholic drinks but don’t like the effects of alcohol, you’re living in a golden age.
The business of nonalcoholic beer, wine and spirits is booming. In the last year, “more than 70 new items have been launched in this space as consumers seek out health and wellness alternatives in their drinking routines,” says Kaleigh Theriault, a representative from NielsenIQ, a data analytics company.
